Advertise on Cremation-NewYork.com | Fixed-Fee Disclosure Policy

Direct answer and scope

The permitted starting point is narrow: a proposed placement must have a fixed term and fixed fee, use a clear advertising label, and remain independent of quote-normalization output. New York counsel must review the proposal in writing before launch. The supplied New York authority identifies payment or acceptance of a commission or other valuable consideration for direct or indirect funeral patronage as grounds for funeral-director discipline, so the commercial model does not use compensation based on an outcome or referral.

The site does not offer or accept arrangements based on cost per lead, cost per acquisition, pay per call, success fees, referral fees, tracked calls, or paid ranking. It also does not allow payment to alter a quote result. These are excluded mechanisms, not formats that can become acceptable through additional labeling or substantiation.

The advertising framework concerns commercial placements only. It does not establish provider identity, service availability, prices, licensure, ownership, rankings, or endorsement. Any proposed advertiser claim must be evaluated separately under the substantiation and disclosure requirements described below.

How to use the official evidence

The New York legal source supplies the basis for restricting a proposal to a fixed-term, fixed-fee placement pending written counsel review. It also supplies the boundary against compensation arrangements connected to patronage, leads, calls, referrals, successful transactions, tracking, or ranking. That source should be used for the proposed commercial structure rather than treated as approval of a particular placement.

Federal Trade Commission guidance supplies two separate checks. First, advertiser representations and endorsements must be truthful and not misleading, with documentary substantiation for objective claims. Second, a material relationship that consumers would not expect must be disclosed clearly. A proposed claim therefore needs both supporting documentation and an appropriate disclosure assessment.

Advertising-identification guidance addresses presentation. Each approved commercial unit must be labeled Paid advertisement at the unit, with the disclosure close to the advertisement and visually distinct from quote-normalization output. A disclosure placed only on a separate page, or styling that makes the commercial unit resemble an official result, does not meet this framework.

The evidence does not authorize a commercial claim merely because a document exists. The claim still requires editorial review, and categories excluded at launch remain excluded.

Decision framework

A proposal should first be tested by its payment structure. The proposed fee must be fixed rather than calculated from leads, acquisitions, calls, referrals, successful outcomes, tracked interactions, or ranking position. If the proposal uses one of those mechanisms, it does not fit the available framework.

Next, identify the placement and its relationship to quote-normalization output. The commercial unit must be separately identifiable and labeled Paid advertisement at the unit. It must not be presented as an official quote result or positioned so that the commercial material resembles the output.

Then identify every objective advertiser representation, including descriptions of performance or consumer experience. Documentary substantiation and editorial review are required before publication. Claims without current competent evidence are not publishable, and testimonials, ratings, reviews, and performance claims without authentication and substantiation are not accepted.

Finally, assess disclosure. A material relationship that consumers would not expect must be disclosed clearly and close to the advertisement. The proposed fixed term, fixed fee, label, claim documentation, disclosure treatment, and New York legal review status should be resolved before launch.

Limits and what to verify next

A fixed-fee proposal is not a launch approval. Written New York counsel review is required before any placement launches, and the review should address the proposed commercial structure in light of the New York restriction on valuable consideration connected with direct or indirect funeral patronage.

The proposed advertiser should provide documentary support for each objective representation and authentication for any testimonial, rating, or review offered for consideration. Editorial review must occur before publication. The supplied standards do not permit unsupported claims about consumer choice, performance, response, availability, price, or comparative position.

The commercial unit must carry the Paid advertisement label at the unit, remain visually separate from quote-normalization output, and include a clear, close disclosure of any material relationship that consumers would not expect. A separate disclosure page or presentation that resembles an official result does not satisfy the stated standard.

Before proceeding, verify the fee and term, payment mechanism, proposed placement, label, disclosure language, supporting documents, authentication materials, and written New York counsel review. No proposal should be treated as approved until those items have been addressed.

Questions people ask

The answers below apply to the commercial framework described here and do not approve a particular advertiser or claim.

Evidence behind this page

Each point below is restricted to what the cited primary source supports. Administrative listing status is not a quality endorsement.